Imagine this...

It's a little past midnight. Your partner is pitching their pet concept, once again. And you don't want to sketch another adcept about funny vampires. (But it's not like you've got a better idea.) You're supposed to share some new tissues at 9 ᴀᴍ.

At this point, how much money would you pay for a fresh idea? How about 51 of them $19.95? Creative Codex is a thinking tool to help you break out of your rut. Inside, you'll discover the rhetorical techniques behind some of the most successful ad campaigns of all time.

It's a different way to brainstorm.

Pick a card, any card

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IT'S BRAIN TINDER

Bring this deck to your next brainstorm to stoke your creative fire and ignite hot ideas.

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51 Unique Techniques

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Three ways to use creative codex

Brainstorm Mode

Using a full deck, randomly choose a card and discuss potential applications.

Team Assignments

At creative kickoff, split up the deck, giving a few cards to each team.

Personal Challenge

Put one card on your desk each week. Look for ways to use the technique in everything you do.

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Perfect for Secret Snowflakes, White Elephants, and Yankee Swaps

Made in the USA