Imagine this...
It's a little past midnight. Your partner is pitching their pet concept, once again. And you don't want to sketch another adcept about funny vampires. (But it's not like you've got a better idea.) You're supposed to share some new tissues at 9 ᴀᴍ.
At this point, how much money would you pay for a fresh idea? How about 51 of them $19.95? Creative Codex is a thinking tool to help you break out of your rut. Inside, you'll discover the rhetorical techniques behind some of the most successful ad campaigns of all time.
It's a different way to brainstorm.
Pick a card, any card
Creative Codex is simple to use. Just choose a card at random, think about the technique described, and consider how that approach could be used in your current brainstorm.
51 Unique Techniques
Every card examines a rhetorical device and includes an example of how it's been used in advertising.
Three ways to use creative codex
Brainstorm Mode
Using a full deck, randomly choose a card and discuss potential applications.
Team Assignments
At creative kickoff, split up the deck, giving a few cards to each team.
Personal Challenge
Put one card on your desk each week. Look for ways to use the technique in everything you do.
Perfect for Secret Snowflakes, White Elephants, and Yankee Swaps
Buying a present for a creative professional can be a challenge. Give the gift of clever phrases, catchy headlines, and intriguing wordplay. Connect your colleagues to the history of how these methods have been put to use in advertising.
Made in the USA
The Creative Codex is written, edited, designed, and printed in the United States.